Up until this holiday season I don't recall seeing professionally sponsored event or seasonal banners on Roosevelt Island's Main Street. Banners sponsored by RIOC or local organizations have been common place with respect to Island events but the above banner to my memory takes the sponsorship a step further.
Is Amalgamated Bank opening a branch here on Roosevelt Island? Based on the branch address on the banner it does not appear so. It's a nice gesture for a branch that is not within a short walking distance.
Don't get me wrong I am not against such sponsorships as long as they are tastefully done and don't overshadow the event, holiday, or local organization. And this one is not bad. But it is a step and with all such steps it can be a slippery slope.