Urban American is in the process of premiering a new "Roosevelt Landings" website and a new advertising campaign to attract new Roosevelt Island tenants based on the two very large banners put up this past week facing Main Street. If there are more I have not yet seen them. At first I thought they read "Riverwalk" but that made no sense.
Obviously taking their cue from Riverwalk where the bigger the sign the bigger the hopes of attracting new families, Urban American decided the time must be right with all the young families coming to the island these past two weekends for the very successful Hudson / Related (i.e. Riverwalk) sponsored Roosevelt Island KidFest events held to date (according to my young children) and scheduled for the remaining two October weekends.
The website the banners direct viewers to is not yet operational and I admit the design of half letters is lost on me. More to come as we all see it. Does this mean Eastwood will no longer be Eastwood? Will Dick Lutz have to change the name of the Main Street WIRE to the Main Street WIRRL?